ACEP26 Annual Conference

I am leading the creative direction and visual design for the ACEP26 Annual Conference, with the overall campaign identity finalized and already in use across early promotional materials. As the conference approaches, I am expanding the visual system across large scale environmental graphics, print collateral, digital marketing, social media, merchandise, motion graphics, and attendee experiences to create a cohesive brand from registration through the onsite event.

CONTRIBUTIONS
Creative Direction, Campaign Strategy, Brand Identity Design, Campaign Copywriting, Paid Advertising Creative, Social Media Design, Motion Concept Development, Art Direction, Environmental Design, Print Production, Vendor Management, Cross-Functional Collaboration.
CHALLENGE
ACEP26 required a cohesive campaign that could span environmental graphics, print, paid advertising, social media, motion, and digital marketing while maintaining one recognizable conference identity. The creative needed to drive registration, build anticipation, and create a consistent attendee experience across every touchpoint.
BRANDING
I developed the conference brand identity to capture the energy of Chicago while reflecting the innovation and collaboration of emergency medicine.
ACEP26 is calling Flyer
ACEP26 is calling Flyer
ACEP26 Merch
ACEP26 Merch
ACEP26 Stickers
ACEP26 Stickers
ACEP26 Zoom BG 1
ACEP26 Zoom BG 1
ACEP26 Zoom BG 2
ACEP26 Zoom BG 2
ACEP26 Zoom BG 3
ACEP26 Zoom BG 3
CAMPAIGN LAUNCH
As the primary launch piece for the ACEP26 campaign, the registration brochure established the conference's visual identity and messaging while introducing attendees to the educational programming, networking opportunities, and overall conference experience. I led the creative direction and design, collaborated with stakeholders to develop the content, and managed production and mailing with the print vendor to ensure a successful campaign launch.
ACEP26 Mailer Brochure
INTEGRATED MARKETING
To support conference registration and attendee engagement, I developed an integrated marketing campaign spanning print, digital, paid advertising, and social media. Each piece was designed to reinforce the conference identity while highlighting different aspects of the attendee experience.
ACEP26 is calling Carousel
ACEP26 is calling Carousel
Skills Lab Ad
Skills Lab Ad
Skills Lab Ad
Skills Lab Ad
EMRA Ad
EMRA Ad
Chicago Ad
Chicago Ad
Chicago Ad
Chicago Ad
Come for Carousel
Come for Carousel
Pre-Con Ad
Pre-Con Ad
Pre-con Ad
Pre-con Ad
What's Your Next Ad
What's Your Next Ad
Networking Ad
Networking Ad
Networking Ad
Networking Ad
DIRECT MAILER (POSTCARD)
Designed as a later phase of the registration campaign, the self mailer postcard reengaged prospective attendees with updated messaging and a stronger call to action. I led the creative direction, visual design, developed copy, and managed production for print and mailing to ensure timely delivery.
ACEP26 What's Your Next Postcard Mailer
VIDEO
Video content extended the campaign across social media and digital marketing. For the keynote announcement, I co developed the creative concept, contributed to the script, illustrated custom animated assets, and provided creative direction throughout production. I also created short form social videos that adapted campaign messaging into engaging content while maintaining a consistent visual identity.

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