ACEP Branding

I developed the visual direction for the Did You Know campaign, creating a cohesive set of print and digital assets. This included the mailer, flyer, ads, social graphics, and customizable templates for ACEP chapters and sections to use on their own channels.

I led visual design for ACEP23 annual conference, creating the event's overall look and feel. I extended the system across print collateral, digital graphics, and on-site conference signage, bringing the brand to life throughout the venue.

I shaped the visual direction for ACEP Store marketing, from print pieces to digital promotions. Each year, I also collaborate on merch designs for the ACEP annual conference, making sure every piece feels intentional and on-brand.

I led creative direction for the Answering the Call campaign, building a cohesive visual system that carried across every touchpoint. From scoping needs and defining the campaign aesthetic to designing flyers, ads, the conference exhibit, and large-scale signage, I shaped how the campaign showed up at the ACEP25 annual conference.

I created the visual identity for the ACEP25 annual conference, shaping a cohesive look and feel for the meeting. I designed a full suite of assets, including print pieces, digital graphics, and environmental signage used throughout the conference experience.

I support a wide range of membership-focused graphics for ACEP, from print to digital. Projects include graduating resident membership kits (with insert flyers), mailers, and resource guides, plus additional digital pieces that extend the campaign beyond what's featured on this page.

I led visual design for the ACEP24 annual conference, developing a fresh visual direction tailored to the year's theme. The branding carried through everything from printed materials and digital promos to large-scale conference signage and wayfinding.

I'm leading visual design for the ACEP26 annual conference, with the overall look and feel finalized and in use across early promotional pieces. I'm currently expanding the system into large-scale conference signage and additional print and digital assets ahead of the October event.

I develop the visual look for the ACEP Impact Reports, designing each report as part of a cohesive yet year-specific series. Each concept is then built out into supporting print and digital assets for the website, social media, and advertising.

As creative manager at Dallas ISD, I led the design team and set visual direction for district-wide campaigns. We created everything from billboards and DART rail wraps to flyer, magazine spreads, mailers, and school logos, ensuring the work stayed cohesive for both print and digital.