Led the creation of new logos and brand refreshes, building a cohesive visual system that fits seamlessly into the overall ACEP brand family.

I led creative direction for the Answering the Call campaign, building a cohesive visual system that carried across every touchpoint. From scoping needs and defining the campaign aesthetic to designing flyers, ads, the conference exhibit, and large-scale signage, I shaped how the campaign showed up at the ACEP25 annual conference.

I developed the visual direction for the Did You Know campaign, creating a cohesive set of print and digital assets. This included the mailer, flyer, ads, social graphics, and customizable templates for ACEP chapters and sections to use on their own channels.

I support a wide range of membership-focused graphics for ACEP, from print to digital. Projects include graduating resident membership kits (with insert flyers), mailers, and resource guides, plus additional digital pieces that extend the campaign beyond what's featured on this page.

I shaped the visual direction for ACEP Store marketing, from print pieces to digital promotions. Each year, I also collaborate on merch designs for the ACEP annual conference, making sure every piece feels intentional and on-brand.

I develop the visual look for the ACEP Impact Reports, designing each report as part of a cohesive yet year-specific series. Each concept is then built out into supporting print and digital assets for the website, social media, and advertising.

I am leading the creative direction and visual design for the ACEP26 Annual Conference, with the overall campaign identity finalized and already in use across early promotional materials. As the conference approaches, I am expanding the visual system across large scale environmental graphics, print collateral, digital marketing, social media, merchandise, motion graphics, and attendee experiences to create a cohesive brand from registration through the onsite event.

I created the visual identity for the ACEP25 annual conference, shaping a cohesive look and feel for the meeting. I designed a full suite of assets, including print pieces, digital graphics, and environmental signage used throughout the conference experience.

I led visual design for the ACEP24 annual conference, developing a fresh visual direction tailored to the year's theme. The branding carried through everything from printed materials and digital promos to large-scale conference signage and wayfinding.

I led visual design for ACEP23 annual conference, creating the event's overall look and feel. I extended the system across print collateral, digital graphics, and on-site conference signage, bringing the brand to life throughout the venue.