Hey, I'm Iqra!

As creative manager at Dallas ISD, I led the design team and set visual direction for district-wide campaigns. We created everything from billboards and DART rail wraps to flyer, magazine spreads, mailers, and school logos, ensuring the work stayed cohesive for both print and digital.

Led the creation of new logos and brand refreshes, building a cohesive visual system that fits seamlessly into the overall ACEP brand family.

I led creative direction for the Answering the Call campaign, building a cohesive visual system that carried across every touchpoint. From scoping needs and defining the campaign aesthetic to designing flyers, ads, the conference exhibit, and large-scale signage, I shaped how the campaign showed up at the ACEP25 annual conference.

I support a wide range of membership-focused graphics for ACEP, from print to digital. Projects include graduating resident membership kits (with insert flyers), mailers, and resource guides, plus additional digital pieces that extend the campaign beyond what's featured on this page.